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Wolfsburg

Porsche Pavilion

Since its opening in 2000, the Autostadt in Wolfsburg receives a new structure, the Porsche Pavilion. The characteristic silhouette is a striking icon within the theme park lagoon landscape.

A shape for the myth

"In the beginning I looked around and, not finding the automobile of my dreams, decided to build it myself." - Dr. Ing. h.c. Ferry Porsche

The new brand pavilion of the sports car manufacturer is presented as an organically shaped structure with a curved, softly gleaming roof construction, taking up 400 m² of exhibition and presentation areas.

Curving lines and exciting bends make the Pavilion a dynamic yet reduced sculpture with its characteristics derived from the Porsche brand image.

In the seamless building envelope the racy lines pick up speed, reduce their tempo again and send out additional radii. A mattefinished stainless steel cladding forms the flush envelope of this vibrant structure.

It creates the impression of a homogeneous unity, whilst creating a continuously changing appearance depending on light and weather conditions. On its entrance side the pavilion juts out for a total of 25 metres above the water surface of the lagoon in front.

The performance of the monocoque

Under the large, asymmetrically shaped roof a sheltered external space opens up with seats for several hundred visitors, being optically connected to the surrounding landscape and forming its own acoustic enclosure. The architecture and landscape, interior and exterior, roof and façade are designed as a uniform, flowing continuum.

The exterior of the pavilion was designed by WES LandschaftsArchitektur and has been integrated into the overall concept of the theme park. Similar to the monocoque type construction used in lightweight construction in the automotive and aircraft industries, the space-forming building envelope assumes a supportive function. A total of 620 stainless steel sheets have been welded together with reinforcing ribs, prefabricated in a shipyard in Stralsund and assembled on site.

Showcasing design and technology

Inside the pavilion a concentrated space opens out to provide a tangible experience of the Porsche sports car brand and its history. The elliptically curved ramp takes the fundamental dynamic principle of the architecture and leads visitors down to the presentation area.

The exhibition and presentation concept designed by hg merz architekten museumsgestalter and jangled nerves combines the evolution, the engineering and the fascination of Porsche in one memorable image of pioneering tradition.

Area
1 400 m²
Status
Completed
Client
Dr. Ing. h.c. F. Porsche AG & Autostadt GmbH
Year
Awards
Automotive Brand Award 2012 in the category “Best of Best – Architecture”,nIngenieurpreis des Deutschen Stahlbaues und BMUB-Sonderpreis 2014, best architects 14 (Auszeichnung), Ingenieurpreis des Deutschen Stahlbaues 2013 (Auszeichnung)
Location
Wolfsburg, DE

Collaboration Partners

SBP Schlaich Bergmann und Partner, ZWP Ingenieur - AG, Kardorff Ingenieure Lichtplanung